The supplement space is defined by noise and empty hype. We saw an opportunity for precision. We managed the entire lifecycle from sourcing manufacturers to formulating the flagship duo, Mindflex and DreamOn. Outmind defined the soul of Project Superhuman as “You, optimized.” This single frequency shifted the focus from the product to the potential. It drove every decision, from the supply chain to the visual identity, creating a high-performance brand designed to cut through the algorithm and upgrade the human experience.