The pet aisle is defined by fillers and cartoons. We built Wagkind on the authority of nature. We realized owners didn’t just want healthy pets; they wanted more time. Outmind defined the soul of Wagkind as based on what people want most, “Long live the furry.” This frequency shifted the brand from treats to longevity tools. It dictated a clean, clinical, yet earthy aesthetic that signals potent natural healing, positioning Wagkind not as a pet brand, but as high-performance healthcare for the family’s furry members.